The Business That Remembered Names

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Recovery changed Reed & Vale Supply into a smaller, less glamorous, more honest company. The name itself became a problem. Marcus's surname was still on the signboard, invoices, receipts, and the openingday photograph. Customers asked if Vale was still involved. Suppliers hesitated. Workers made jokes until the jokes became tired. Jonah wanted to erase the name quickly. Miriam advised patience. "Do not rename in.